In today’s business environment, a “Web Log,” more commonly known as a “Blog,” is an integral part of connecting you to those you serve or hope to serve. Here are 7 ways a blog helps your business succeed. 1) Tell your story in real time Websites, brochures, and traditional media are great tools for giving your clients and prospects a snapshot of who you are. But it it’s impossible to update their content continuously, and so they are essentially a static form of communication. On the other hand, blogs, when properly maintained, are living, breathing entities. They continuously tell your…
Many businesses make the mistake of contracting a copywriter only when the have a copywriting project. The reality is that if your company utilizes “words” in any way, you need to retain a copywriter. On the surface, this may seem like common sense. But, beyond the self-evident need for a wordsmith as one of your everyday human assets, there also some less evident benefits as well. More time to be you While some content creators focus on one specific industry, most are general practitioners. This means that, with each project, they will need to take the time to orient themselves…
There is a misconception that only travel suppliers require and have enough money to contract a freelance writer. The fact is that travel agents need copywriters desperately, and will find them well worth the investment. Your relationship demands a solid bond Unlike travel suppliers who often service their customers from afar, travel agents are the local experts whom people seek. Sure, travelers could go online for their vacation purchases, but they have elected to come to you, their resident travel counselor. How to communicate What’s the right way to communicate with your clients? Well, this is highly subjective. For some…
While travel agents are still on duty and a truly valuable asset, they no longer exist in the numbers, they once did. Yet travel suppliers still need to sell their offering to travelers. This begs the question – are copywriters the new travel agents? Back in the day In the 80’s, when I was a young sales representative for a tour company, there was no need for a GPS. There were so many travel agencies that all you had to do was tell me the name of your nearest travel agency, and I could find your location. The traditional distribution…
The importance of inbound links to your website is paramount. Your website includes three types of links: Internal links, Outbound links, and Inbound links. While all have merit in your quest for Search Engine Optimization (SEO) perfection, it is the Inbound links that are the most coveted and often the most difficult to establish. Search Site Submission is one of the easiest and best ways of accomplishing the goal of increased Inbound links. Who cares if your website is significant? When the major search directories review websites for inclusion in their indexes, one key component in their placement consideration is…
Welcome spring Let the life-filled breezes of the new season blow! The Ocean Crest Creative website needed some spring cleaning and now it is all freshened up. Take a tour and let me know what you think!