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Copywriters Are Your Ghostwriter

November 28, 2016 Bill Mallia - President, Ocean Crest Creative 0Comment

Copywriters Are Your GhostwriterA ghostwriter is a person who is hired to write on behalf of others. In fact, under this arrangement, the proper credit for the writing does not go to the actual writer, but rather those they write for. Regarding your organization, copywriters can be thought of as your ghostwriter.

Navy SEALs with a pen

The United States Navy SEALs are known as the best at what they do. However, there is one other commonality to their endeavors. It is that, despite the fact that they are always being deployed on missions, little, if any, news about their undertakings ever makes it to public light.

Likewise, copywriters are the hidden face behind the printed and spoken words of the world. They operate in the shadows, producing some of the most significant outcomes. Think of all that you read…websites, food labels, mail circulars, newsprint, advertisements, and so much more…thank a clandestine copywriter. The majority of what you hear uttered on television was authored by a speech writer – aka copywriter. Even movies often only credit their writers via some small font trailing the end of the film.

Words make the world turn

Without words, the silence would be earsplitting.  But can you envision it all without great copywriters? Imagine if everything was written at the level of the common text message? Yikes! We’d all sound like mumbling, jungle primates!

As for numbers, well they are important too, and they have their place. But when was the last time you tried to describe the loving gaze of a child, or the perfect sunset by way of a mathematical equation? It just can’t be done. Words rule!

Adopt a copywriter

Every business uses words to persuade, promote, and raise brand awareness about their offering. Just think of the impact that a freelance, word warrior would have on your efforts?

At Ocean Crest Creative, we’ve built handcrafted copywriting and content solutions for those involved in the travel and tourism industry since 1991. There are copywriters who specialize in nearly every trade sector. You’ll even find general practitioners ready to help you with your needs. Adopt a professional, freelance copywriter today. Your communicative life will never be the same!

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