7 Ways A Blog Helps Your Business Succeed
In today’s business environment, a “Web Log,” more commonly known as a “Blog,” is an integral part of connecting you to those you serve or hope to serve. Here are 7 ways a blog helps your business succeed.
1) Tell your story in real time
Websites, brochures, and traditional media are great tools for giving your clients and prospects a snapshot of who you are. But it it’s impossible to update their content continuously, and so they are essentially a static form of communication. On the other hand, blogs, when properly maintained, are living, breathing entities. They continuously tell your story in real time.
2) Your least expensive marketing method
For the minimal cost of a great copywriter and a blogging tool like WordPress, you can start sharing how your offering solves the challenges of the world.
3) Keeps you coordinated
In addition to going viral on Facebook, Twitter, LinkedIn, and all of your other social media outlets, the constantly created content from your blogs can be re-purposed for other projects. Your blog themes can, and should, be tied into web page copy, print media, and even internal documents that get your whole team on board with your current message.
4) Lets you talk with your followers, not just to them
The comment section after each of your blog posts gives you the opportunity for you to engage respondents directly. These conversations can also draw others in and grant you valuable one-on-one time with new and old friends.
5) Blogs are Search Engine Optimization rocket fuel
In the Search Engine Optimization (SEO) world, change is good. Top search sites are always on the hunt for websites that offer fresh and valuable content. As you build a constant stream of new blog copy, search engines will perk up and take notice, and that means more people will discover you.
6) Makes you an authority
People utilize the Internet as their main source of realizing solutions to their needs. Your blog posts will establish you as an authority and the go-to source for answers in your field.
7) Keeps you on your game
Coming up with the content for regular blog posts forces you to stay on the leading edge practices within your industry. This knowledge will support you in propelling your business forward.
User warning
Do not start a blog if you don’t intend to keep it current. There is nothing that will drive people away from your offering faster than an outdated blog page. Fortunately, professional copywriters, like Ocean Crest Creative, are fully capable of taking your raw content and converting it into magnetizing blog posts that will translate into the bountiful benefits that we’ve discussed.