The binary code that runs the world’s most advanced computers comes down to simple 1’s and 0’s. Likewise, from the smallest organization to the largest corporation, all activities come down to words and numbers. However, people do not speak in binary code. They use words that express everything from emotion to opportunity. Given this fact, I’d like you to consider four reasons you cannot live without a copywriter. 1) Experts – While an accountant focuses on figures, a professional copywriter specializes in words. They know how to craft text that solves challenges, builds partnerships, and conveys your organization’s voice. 2) Insert…
Are you heading to what is arguably the most important travel industry gathering of the year? The 37th annual World Travel Market #WTMLDN is scheduled for 7 – 9 November 2016 and as president of Ocean Crest Creative, I wouldn’t miss it! I’ve had the opportunity to attend the event nearly every year since I launched my business back in the early 90’s (I was actually featured on the front cover of their brochure one year). Held at London’s ExCeL exhibition and conference center every November, the meeting draws over 50,000 travel professionals from all corners of the globe. I find…
Copywriters do so much more than key in text on a computer, and yet many who need them are often gobsmacked by what copywriters charge for their services. To better understand copywriter pricing, it is best to appreciate what goes into the content creation process. Here are five steps that determine copywriter rates. Info Harvesting Climbing all of your existing website and printed material is the perfect place for a copywriter to get to know you. There they can immerse themselves in information about your organization’s products or services, get a feel for how you market and position yourself, grab…
What’s more exciting than the adventures inherent in wandering the globe? How about the carefully constructed words that reflect those experiences? That’s why we specialize in creating organic, handcrafted copy for the travel industry. Ocean Crest Creative is the travel copywriting firm. For nearly three decades, Ocean Crest Creative has taken the stories of purveyors of travel – car rentals, parking companies, cruise lines & yacht charters, destinations, travel activities companies, hotels/resorts, travel services, travel agents, tour operators, trains, and airlines – and brought them to life. In doing so, these companies have been able to tell the world their…
When it comes to copywriting contracts, the “Retainer Bank System” is a great option for compensating your professional wordsmith. This method rewards those willing to commit to a long-term working partnership with an easy-to-understand, flexible payment program. Content Project Credits The Retainer Bank System works by utilizing a bank of Content Project Credits (CPCs). The first step is to identify what each Content Project Credit is worth. For example, one Content Project Credit may equal the creation of 400 -1000 words of text copy. Where Can You Use Your CPCs? In the Retainer Bank System, you can choose to apply…