Retain a Copywriter

Many businesses make the mistake of contracting a copywriter only when the have a copywriting project. The reality is that if your company utilizes “words” in any way, you need to retain a copywriter. On the surface, this may seem like common sense. But, beyond the self-evident need for a wordsmith as one of your everyday human assets, there also some less evident benefits as well.

More time to be you

While some content creators focus on one specific industry, most are general practitioners. This means that, with each project, they will need to take the time to orient themselves to your offering. Alternatively, you will not have to educate a retained writer continually. Working with one copywriter or copywriting firm on a regular basis frees up time for you to focus on other areas of your business.

Save money and budgeting perks

You will save money over a project quote. That is because a retainer relationship is a financial win-win for both you and the copywriter. As a rule, copywriters reward clients who partner with them for the long term by setting lower rates for their work. It assures that they have an ongoing income, and that is a good thing for any business. As a result, you will pay less for their services if you agree to work with them on a consistent basis.

Along with this, once you have an agreement in place, your organization can better manage cash flow and budgeting. The need for word management will no longer be an unexpected fiscal challenge.

Faster project turnaround

When a copywriter continually creates content about your offering, they get to know it intimately. This allows them to hit-the-ground-running with new projects and limits the training time inherent in one-off project campaigns.

This knowledge also lets them get to know your target audience inside and out, appreciate how you and your organization operates, all of which will allow them to turn things around quicker and on schedule.

Greater flexibility

A writer who experientially knows your offering has more latitude in the types of copy they write. From websites to white papers, a copywriter on retainer provides superior project flexibility.

Project collaboration

Your regularly scheduled content partner will deliver great results because they will be able to collaborate, track, and measure your campaign goals and results. If something is not working, change and modification to the plan are easy.

Offer ideas

Finally, an experienced copywriter who has a few miles beneath their business keel will be able to provide fresh ideas. Their breadth of involvement in the professional world will allow them to look at your big-picture objectives, and how they can efficiently work toward achieving them.

Ocean Crest Creative is an imaginative word artisan shop that builds handcrafted copywriting and content solutions for those involved in travel and tourism, as well as others who demand professional attention paid to their word-related needs. If you’re thinking of retaining a copywriter, we are one of your options.