Writing and Promoting Your Weekly Blog Post

One of the most frequent questions I get asked is, “How often should I create a blog submission and what’s the best way to promote it?” As a business, your goal should be to produce, publish, and promote at least one blog article per week. So, let’s discuss the fundamentals of writing and promoting your weekly blog post.

Topic

At first, the idea of writing at least one blog theme per week may seem daunting. However, in reality selecting fifty-two subjects should be pretty simple. Try to focus on challenges that those you serve commonly have. Balance this with a subtle but clear demonstration as to how you can be part of the solution.

The all-important title and first paragraph

It is important that your blog post has a title with a bit of “grab.” While your title doesn’t always have to have the hook of a top forty song, it must solidly address the challenge your readers face.

Secondly, make sure that your title is included in the first paragraph of your piece. Did you notice the last sentence of the first paragraph of this post? Doing this each time is not only an important Search Engine Optimization (SEO) consideration, but it also immediately ties the header to the text.

The body

Regardless of your audience, try not to get too formal in your writing style. Why? Because a “web log,” aka “blog,” is your chance to converse with your reader on a one-on-one basis. When humans talk with each other, they rarely carry on in a manner reminiscent of a technical schematic or corporate white paper. There is a time and place for that, but it’s not on your blog.

Also, keep your word count to a digestible number. 400 – 1,000 words per composition is a good guideline.

Finally, round out your blog with a simple, straightforward call-to-action. Hopefully, you’ve given your reader some valuable ideas and solutions. Hence, don’t be afraid to let them know that there’s more where that came from.

Weekly promotion

Social media is still the go-to location for self-publishers. I start by building three tweets related to that week’s blog post. Each has a unique title, but the same shortened, trackable URL and promotional hash tags. For example, the tweets for this blog will be:

1) Did you write your weekly #blog post? http://bit.ly/2elgumb #copywriting, #copywriter, #travelmarketing

2) Writing & promoting your weekly #blog post http://bit.ly/2elgumb #copywriting, #copywriter, #travelmarketing

3) Produce, publish & promote at least one #blog post per week http://bit.ly/2elgumb #copywriting, #copywriter, #travelmarketing

Next, I like to utilize a tool called TweetDeck. It lets me post my tweets immediately or schedule them for a later date and time. Monday afternoon, Wednesday afternoon and Friday mid-morning are generally your best bets for releases.

I also tie all of my Twitter tweets to my Facebook page so as to capture the maximum exposure. Likewise, I will make sure that my most recent post is loaded up to my LinkedIn page, another important social media conduit reaching my professional following.

It’s important to remember that many social media outlets may fit your business’s information dissemination needs, but what I have cited covers the indispensable channels.

Blog away!

I hope that these ideas help you in writing and promoting your weekly blog post. If you find yourself challenged by ideas, time, or talent (here comes the call-to-action), know that I am here for you and, as a professional, freelance copywriter, would be honored to be a part of your success!