The importance of inbound links to your website is paramount. Your website includes three types of links: Internal links, Outbound links, and Inbound links. While all have merit in your quest for Search Engine Optimization (SEO) perfection, it is the Inbound links that are the most coveted and often the most difficult to establish. Search Site Submission is one of the easiest and best ways of accomplishing the goal of increased Inbound links. Who cares if your website is significant? When the major search directories review websites for inclusion in their indexes, one key component in their placement consideration is…
Ah, if only we were perfect we would never need to edit our work. With the onset of the new year, everyone is focused on the nips and tucks that are needed in their life. One New Years resolution you may want to consider strongly is getting extra eyes on your content. You can’t do it yourself The word, “editor,” can take on many meanings, but in its most basic form, Merriam-Webster defines the noun as, “Editor: someone who edits especially as an occupation.” You just cannot edit your own work to the degree that someone else can. Even after…
A ghostwriter is a person who is hired to write on behalf of others. In fact, under this arrangement, the proper credit for the writing does not go to the actual writer, but rather those they write for. Regarding your organization, copywriters can be thought of as your ghostwriter. Navy SEALs with a pen The United States Navy SEALs are known as the best at what they do. However, there is one other commonality to their endeavors. It is that, despite the fact that they are always being deployed on missions, little, if any, news about their undertakings ever makes…
On the popular television show, “Mad Men,” you’ll find copywriters vigorously supporting the efforts of the Madison Avenue advertising firms of the 1960’s. While copy creation specialists continue to apply their mastery to “all things words,” it is blog writing that keeps copywriters busy these days. The new way to sell The path to the consumer has changed. While brands use to focus on a “push” approach to marketing their offering, “creating solutions to challenges” has taken its place. Buyers care more about how well a supplier can meet their needs then responding to that which is thrust in their…
These days, there is much discussion about Copywriting versus Content Marketing. There is also a lot of confusion between the two. While copywriting is certainly a component of content marketing, the two terms are not interchangeable. Terminology confusion While in London recently, attending the World Travel Market, I had the privilege of meeting with a number of the industry’s leading professionals. Most understood that what I do is apply my travel and tourism experience to the art of crafting words. However, I did find some were looking less for a writer and more for somebody to market their content. This…