It’s great to have a freelance copywriter as part of your team, but what’s involved in the care and feeding of your copywriter? Clearly, they can’t know your plan, voice, and desires by osmosis. So, it goes without saying that you’ll have to throw them an informational bone once in a while. How to best work with your copywriter is going to depend on a number of factors. A copywriter’s specialty If you required a heart bypass, would you prefer to trust a General Practitioner or a Heart Surgeon? As I like to say, it is impossible for copywriters to…
One of the most frequent questions I get asked is, “How often should I create a blog submission and what’s the best way to promote it?” As a business, your goal should be to produce, publish, and promote at least one blog article per week. So, let’s discuss the fundamentals of writing and promoting your weekly blog post. Topic At first, the idea of writing at least one blog theme per week may seem daunting. However, in reality selecting fifty-two subjects should be pretty simple. Try to focus on challenges that those you serve commonly have. Balance this with a…
Are you heading to what is arguably the most important travel industry gathering of the year? Let’s meet at the World Travel Market, London next month! The 37th annual World Travel Market #WTMLDN is scheduled for 7 – 9 November 2016 and as president of Ocean Crest Creative, I wouldn’t miss it! I’ve had the opportunity to attend the event nearly every year since I launched my business back in the early 90’s (I was actually featured on the front cover of their brochure one year). Held at London’s ExCeL exhibition and conference center every November, the meeting draws over 50,000 travel professionals from all corners…
After September 30th, things could get interesting in the Internet world as new changes could influence website security could present themselves. That is because the United States government has chosen to release American control of ICANN and transfer it over to what has been described as a “multi-stakeholder community, which includes the technical community, businesses, civil society and governments.” Who is ICANN? Established in 1998, the Los Angeles-based Internet Corporation for Assigned Names and Numbers (ICANN), is the organization charged with the operational stability of the Internet. Most notably the group coordinates and maintains the Domain Name System (DNS). However,…
The autumn solstice rolled into the continental United States at 10:21 a.m. EDT today! Join me in giving it a crisp welcome!