Ocean Crest Creative

Tag: Content Marketing

  • Handcrafted Copy For The Travel Industry

    Handcrafted Copy What’s more exciting than the adventures inherent in wandering the globe?  How about the carefully constructed words that reflect those experiences?  That’s why we specialize in creating organic, handcrafted copy for the travel industry.  Ocean Crest Creative is the travel copywriting firm.

    For nearly three decades, Ocean Crest Creative has taken the stories of purveyors of travel – car rentals, parking companies, cruise lines & yacht charters, destinations, travel activities companies, hotels/resorts, travel services, travel agents, tour operators, trains, and airlines – and brought them to life.  In doing so, these companies have been able to tell the world their story.

    Over 75 Reason To Use A Travel Professional As Your Copywriter

    Since the firm’s inception in 1991, we have had the privilege and pleasure of being a part of the success of over seventy-five companies. All of these organizations have been quite unique. This has made our job an ever-changing adventure.

    Have a look at our Portfolio Page and let us know if we can create some beautiful Word Art for you!

  • Copywriting Contracts: The Retainer Bank System

    Copywriting Contracts: The Retainer Bank SystemWhen it comes to copywriting contracts, the “Retainer Bank System” is a great option for compensating your professional wordsmith. This method rewards those willing to commit to a long-term working partnership with an easy-to-understand, flexible payment program.

    Content Project Credits

    The Retainer Bank System works by utilizing a bank of Content Project Credits (CPCs). The first step is to identify what each Content Project Credit is worth. For example, one Content Project Credit may equal the creation of 400 -1000 words of text copy.

    Where Can You Use Your CPCs?

    In the Retainer Bank System, you can choose to apply your Content Project Credits to a number of projects. Target assignments might include:

    Articles
    Blog posts
    Brochures
    Email campaigns
    Internal Communications
    Newsletters
    Press releases
    Sales pages
    Service descriptions
    Website copy

    The Pricing Menu

    The reality is that most businesses have a greater need for content production some months, while others only merit small quantities of copy creation. The Retainer Bank System differs from other copywriting quote and contracting methods in that it accommodates this reality, and allows you to budget better for your needs. Content Project Credits are usually packaged into three options. The minimum monthly retainer amount is based on the smallest bundle of Content Project Credits.

    So, looking at the example below, if your copywriter elects to base their efforts on a rate of $350 per CPC, the monthly retainer would be $1,050, and you could choose to “bank” more credits for use that month as well.

    Option 1) Three Content Project Credits (CPCs) – $1,050 per month

    Option 2) Six Content Project Credits (CPCs) – $2,100 per month

    Option 3) Ten Content Project Credits (CPCs) – $3,500 per month

    Of course, if you need more credits in a given month, it is not usually a problem to add more. It really comes down to an individual copywriter’s work schedule.

    The Retainer Bank System is what we utilize here at Ocean Crest Creative and a wonderfully simple arrangement to work with. When we quote a prospective partner, we have the added advantage of looking at their particular needs, adjusting the Content Project Credit menu accordingly, and creating a customized plan.

    If you would like the experts in Retainer Bank System quoting and contracting to get something going for your organization, give us a shout!