Yes, it is possible to proofread your own copy. While the major journalism organizations such as the Associated Press (AP), Reuters, and the top news outlets all have teams of editors and proofreaders, that doesn’t mean that you can’t clean up your own story. Here’s how: Free write To start, when you write, don’t worry about anything other than getting your idea down on paper or screen. This is sandbox/sketch-pad time. Some people like to build a preplan writing frame first, but I tend to just free write. I’ll often have idea words or sentences scattered about the page. Much…
You are in business to satisfy your clients’ needs, right? What could be more fundamental to human survival than the pursuit of food? So, let’s toast this harvest season with 5 things fishing teaches about good content writing. 1) Use the right lure: The title The fish you’re trying to catch may live in a big sea and move fast, or dwell in a small pond and need a great reason to swim out of their hiding place. Either way, to get those finny creatures motivated to notice you, you’re going to need to start your endeavor using a lure…
Your business has its own distinctive character and story. This matchless style should carry throughout your copy. So, let’s look at adding your voice to your content. Your story Identify your business’s narrative. Your story is not the content on your website’s About Us page, although that may be part of it. Your story tells of what makes your product or service exceptional. Think of it this way: while all pine trees share similarities, no two are the same. Even if two pine trees look the same, they do not occupy the same location on this globe. Therefore, they each…