Ocean Crest Creative

Tag: Search Engine Optimization

  • New Changes Could Influence Website Security

    New Changes That May Challenge the Security of Your Website

    After September 30th, things could get interesting in the Internet world as new changes could influence website security could present themselves. That is because the United States government has chosen to release American control of ICANN and transfer it over to what has been described as a “multi-stakeholder community, which includes the technical community, businesses, civil society and governments.”

    Who is ICANN?

    Established in 1998, the Los Angeles-based Internet Corporation for Assigned Names and Numbers (ICANN), is the organization charged with the operational stability of the Internet. Most notably the group coordinates and maintains the Domain Name System (DNS). However, ICANN does more than just allocate and approve web domains. It also has a security component. A team called the Security and Stability Advisory Committee, “engages in ongoing threat assessment and risk analysis of the Internet naming and address allocation services to assess where the principal threats to stability and security lie, and advises the ICANN community accordingly.”

    Will domain security change after September 30th?

    A strong argument has been made that rogue nations could more easily infiltrate the entire Internet system should this change come to fruition. If ICANN does undergo this change, the security procedures taken to protect the legal owner of a website will also change. Opponents point out that currently if a website were to be commandeered, the path to recourse would involve law enforcement, your domain provider, and the American-based ICANN.

    Is there a need to worry?

    The United States Congress could still block the change, something that would be conceivable in a presidential election year. It is tough to tell if this transformation would spell disaster for the Internet, however, as the adage goes, “If it ain’t broke, don’t fix it.” Internet Corporation for Assigned Names and Numbers has proven successful at its job since the launch of the modern Internet. With so many government efforts seemingly in disorder, it seems a bit confusing as to why anyone would want to change that which works fine.

  • Proactive search site submission or Reactive search site submission: Which is better?

    Proactive search site submission or reactive search site submission: which is better?

    Proactive search site submission or reactive search site submission: which is better? There is an ongoing debate about whether submitting your website to search directories is still as important as it once was.

    Those in the reactive camp claim that if your site is uploaded to the Internet and can be found by typing in its address or URL, it is “probable” that it will be found by the search spiders of major sites such as Google, Yahoo, and Bing. Those who are proponents of this theory lean heavily on the ability of the algorithms of these sites to ferret out new, updated, and modified websites.

    Meanwhile, Search Engine Optimization experts who encourage proactive submission to the many search sites spread across the Internet, tend not to be as comfortable with “found by chance” approach. They also point out that regular submission will let the World Wide Web know that your site is alive, as well as subtly build inbound links. Inbound links are important because they tend to boost your site’s algorithmic related popularity.

    While proactive search site submission is only one SEO arrow in your quiver, it is still a very import method in attracting visitors to your online presence. Ocean Crest Creative offers a very inexpensive and efficient Search Site Submission package. It assures that cyber-directories are updated with your URL twelve times a year. Check it out!