Ocean Crest Creative

Tag: SEO

  • Importance of a Search Site Submission Service

    Importance of a Search Site Submission ServiceThe importance of inbound links to your website is paramount. Your website includes three types of links: Internal links, Outbound links, and Inbound links. While all have merit in your quest for Search Engine Optimization (SEO) perfection, it is the Inbound links that are the most coveted and often the most difficult to establish. Search Site Submission is one of the easiest and best ways of accomplishing the goal of increased Inbound links.

    Who cares if your website is significant?

    When the major search directories review websites for inclusion in their indexes, one key component in their placement consideration is popularity. For your site to catch their algorithmic eye, it must have some level of standing online. Inbound links represent a significant measuring stick that they use to gauge the status of a web presence.

    In general, search engines are not actively crawling the Internet looking for sites that are just hoping to be discovered. Even when submitted through traditional channels, the inclusion battle is far from over.  So, one of the best ways to “submit” to the search sites is to focus on building links to your site and, therefore establish an online reputation.

    One very effective way to do this is to persistently, without being overbearing, submit your URL and its associated info, to search engines and directories, including the smaller ones. For the most part, these lesser search sites are much more simplistic with their algorithms (if any even exists), and submission works the good old fashioned way – submit often and let them know your URL is still alive. This method will build Inbound links to a level not commonly attained.

    Subscribe to a Search Site Submission service

    Search Site Submission services take the hassle out of the submission process, guards you against an onslaught of submission confirmation notices, and are inexpensive. While a website’s content will always be king, a Search Site Submission service is a sound investment.

  • New Changes Could Influence Website Security

    New Changes That May Challenge the Security of Your Website

    After September 30th, things could get interesting in the Internet world as new changes could influence website security could present themselves. That is because the United States government has chosen to release American control of ICANN and transfer it over to what has been described as a “multi-stakeholder community, which includes the technical community, businesses, civil society and governments.”

    Who is ICANN?

    Established in 1998, the Los Angeles-based Internet Corporation for Assigned Names and Numbers (ICANN), is the organization charged with the operational stability of the Internet. Most notably the group coordinates and maintains the Domain Name System (DNS). However, ICANN does more than just allocate and approve web domains. It also has a security component. A team called the Security and Stability Advisory Committee, “engages in ongoing threat assessment and risk analysis of the Internet naming and address allocation services to assess where the principal threats to stability and security lie, and advises the ICANN community accordingly.”

    Will domain security change after September 30th?

    A strong argument has been made that rogue nations could more easily infiltrate the entire Internet system should this change come to fruition. If ICANN does undergo this change, the security procedures taken to protect the legal owner of a website will also change. Opponents point out that currently if a website were to be commandeered, the path to recourse would involve law enforcement, your domain provider, and the American-based ICANN.

    Is there a need to worry?

    The United States Congress could still block the change, something that would be conceivable in a presidential election year. It is tough to tell if this transformation would spell disaster for the Internet, however, as the adage goes, “If it ain’t broke, don’t fix it.” Internet Corporation for Assigned Names and Numbers has proven successful at its job since the launch of the modern Internet. With so many government efforts seemingly in disorder, it seems a bit confusing as to why anyone would want to change that which works fine.

  • Proactive search site submission or Reactive search site submission: Which is better?

    Proactive search site submission or reactive search site submission: which is better?

    Proactive search site submission or reactive search site submission: which is better? There is an ongoing debate about whether submitting your website to search directories is still as important as it once was.

    Those in the reactive camp claim that if your site is uploaded to the Internet and can be found by typing in its address or URL, it is “probable” that it will be found by the search spiders of major sites such as Google, Yahoo, and Bing. Those who are proponents of this theory lean heavily on the ability of the algorithms of these sites to ferret out new, updated, and modified websites.

    Meanwhile, Search Engine Optimization experts who encourage proactive submission to the many search sites spread across the Internet, tend not to be as comfortable with “found by chance” approach. They also point out that regular submission will let the World Wide Web know that your site is alive, as well as subtly build inbound links. Inbound links are important because they tend to boost your site’s algorithmic related popularity.

    While proactive search site submission is only one SEO arrow in your quiver, it is still a very import method in attracting visitors to your online presence. Ocean Crest Creative offers a very inexpensive and efficient Search Site Submission package. It assures that cyber-directories are updated with your URL twelve times a year. Check it out!