Ocean Crest Creative

Tag: Tahiti

  • Ocean Crest Creative Work Samples

    Ocean Crest Creative Work SamplesOcean Crest Creative work samples? Yeah, we got ’em! Actually, with decades of experience under our keel, we could fill an entire website with work samples. However, we’ll spare you the full compendium of work and narrow it down to some samples that span the years and exhibit the breadth of clients we’ve worked for. Enjoy!

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    “Farming The Sea For Tahitian Black Pearls” (view)

    Produced for: Ontario-based travel planner, TahitiByCarl. Date Originally Produced: July 2016

    “Cruise Commissions vs. Travel Insurance Commissions” (view)

    Produced for: TravelSafe Insurance, one of America’s leading travel insurers for more than four decades. Date Originally Produced: March 2014

    “Hertz/Courtesy Rent-A-Car is Welcoming Your Clients to Barbados” (view)

    Produced for: Courtesy Rent-A-Car, the official representative for Hertz on the island nation of Barbados. Date Originally Produced: December 2013

    “Mini-Breaks Become More Popular and VIA Rail Canada Responds” (view)

    Produced for: VIA Rail Canada, Canada’s National Passenger Rail Service. Date Originally Produced: March 2009

    “Who is the European Waterways Client?” (view)

    Produced for: Go Barging, part of the European Waterways Group, a niche operator that has been specializing in barge cruising in Europe for over 40 years. Date Originally Produced: December 2008

    “Without Cares Because it is All-Inclusive” (view)

    Produced for: Sans Souci Resort and Spa, Five Star Resort in Jamaica, West Indies. Date Originally Produced: May 2005

    “Shore Excursions for Cruise Passengers” (view)

    Produced for: Newmans South Pacific Vacations, Australian, New Zealand and South Pacific tour operator that operated between 1879 and 2003. Date Originally Produced: December 2004

    “Air Tahiti Nui – The South Pacific’s Profitable Airline” (view)

    Produced for: Air Tahiti Nui is the airline of the French Polynesian island nation of Tahiti. Date Originally Produced: July 2004

    “Maine’s Unique Cuisine” (view)

    Produced for: The State of Maine Department of Tourism, USA. Date Originally Produced: November 2003

  • Adding Your Voice To Your Content

    Adding Your Voice To Your ContentYour business has its own distinctive character and story. This matchless style should carry throughout your copy. So, let’s look at adding your voice to your content.

    Your story

    Identify your business’s narrative. Your story is not the content on your website’s About Us page, although that may be part of it. Your story tells of what makes your product or service exceptional. Think of it this way: while all pine trees share similarities, no two are the same. Even if two pine trees look the same, they do not occupy the same location on this globe. Therefore, they each have their own character.

    As you create copy related to your offering, keep coming back to your story; either directly or indirectly. It will tie your reader to the big picture of who you are and endear them to you.

    Be honest and clear

    “Politically Correct” is defined by Merriam-Webster as, “Agreeing with the idea that people should be careful to not use language or behave in a way that could offend a particular group of people.” Therefore, does this rule mean you should never call a “shovel a shovel,” but rather a “delving instrument?”

    When writing, the best rule to follow is, to be honest. Go ahead and enhance your copy with linguistic flowers, and don’t feel bullied by the P.C. police. However, key-in on words that clearly explain what you have to offer and who it is meant for.

    Consider your audience

    Would you speak to a class full of 14-year old’s the same way you would a technical conference of 50-year old’s? Of course not.

    In Content Marketing, experts create client “Personas” for each type of customer they expect to be marketing to. Think of a persona as a description of an imaginary person. A travel persona may include answers to questions such as: Who are they and what is their profession? How old are they? What type of company do they work for? How often do they travel for pleasure? For how long? To where? What are their travel planning research patterns? As you create personas, you will be better able to tailor your copywriting voice.

    Regional language distinctions

    George Bernard Shaw said, “England and America are two countries separated by the same language.” As you create content, make sure you consider your reader’s local language nuances. For example, in the United States, people “take a vacation” while on the other side of the pond people “go on holiday.” When I write for my client who is a Canadian-based Tahiti tour agency, I am mindful of mentioning distances in kilometers and avoiding miles.

    Just remember, “whilst/while” some parts of the world like their copy “coloured/colored” one way, in the end, it is important to be sensitive to regional language differences.

    May your words be simple

    For better or worse, most of your readers will only be reading your copy at about a fifth-grade level. Now, this isn’t always because they are coming to you with the mental agility of a small soap dish. It often has more to do with the time they have to dedicate to what you have to say. Thus I saithe, keep thy script elementary.

    The reader is egocentric

    I’m sorry, but they don’t care about you and what you have to offer unless it addresses a direct need of theirs. To this extent, always try your best to write with your customers’ need in mind. If you are not aware of their need, go back to the Persona stage and work on that.

    Icons of your offering are called your Brand

    We have established that all companies are unique and have their own distinct story. Branding is nothing more than slicing off and sharing samples of your offering’s appeal with your clients and prospects. So, sprinkle your copy generously with flavorful brand words. Doing so will aid in tying your whole presentation together.

    Hire a professional copywriter

    A professional copywriter not only can help you identify your voice but act as an impartial party in setting it free. They are specialists in crafting words that stimulate your clients and prospects into action.

    Ocean Crest Creative is a copywriting firm dedicated to serving those involved in travel and tourism, as well as others who demand personal and professional attention paid to their word-related needs. We’re here if you need us!