Ocean Crest Creative

Tag: Writers

  • Importance of a Search Site Submission Service

    Importance of a Search Site Submission ServiceThe importance of inbound links to your website is paramount. Your website includes three types of links: Internal links, Outbound links, and Inbound links. While all have merit in your quest for Search Engine Optimization (SEO) perfection, it is the Inbound links that are the most coveted and often the most difficult to establish. Search Site Submission is one of the easiest and best ways of accomplishing the goal of increased Inbound links.

    Who cares if your website is significant?

    When the major search directories review websites for inclusion in their indexes, one key component in their placement consideration is popularity. For your site to catch their algorithmic eye, it must have some level of standing online. Inbound links represent a significant measuring stick that they use to gauge the status of a web presence.

    In general, search engines are not actively crawling the Internet looking for sites that are just hoping to be discovered. Even when submitted through traditional channels, the inclusion battle is far from over.  So, one of the best ways to “submit” to the search sites is to focus on building links to your site and, therefore establish an online reputation.

    One very effective way to do this is to persistently, without being overbearing, submit your URL and its associated info, to search engines and directories, including the smaller ones. For the most part, these lesser search sites are much more simplistic with their algorithms (if any even exists), and submission works the good old fashioned way – submit often and let them know your URL is still alive. This method will build Inbound links to a level not commonly attained.

    Subscribe to a Search Site Submission service

    Search Site Submission services take the hassle out of the submission process, guards you against an onslaught of submission confirmation notices, and are inexpensive. While a website’s content will always be king, a Search Site Submission service is a sound investment.

  • Getting Extra Eyes On Your Content

    Getting extra eEyes on your content. Hire a freelance copywriter to edit your contentAh, if only we were perfect we would never need to edit our work. With the onset of the new year, everyone is focused on the nips and tucks that are needed in their life. One New Years resolution you may want to consider strongly is getting extra eyes on your content.

    You can’t do it yourself

    The word, “editor,” can take on many meanings, but in its most basic form, Merriam-Webster defines the noun as,

    “Editor: someone who edits especially as an occupation.”

    You just cannot edit your own work to the degree that someone else can. Even after twenty-six years as an expert copywriter, errors still slip through the net, and may I say I am most horrified when I find them. As discussed in my other blogs, there are ways to limit these oversights, and I do get some solace knowing that even organizations such as the Associated Press miss glaring errors.

    Nevertheless, when it comes to the text you present to your followers, you must do everything possible to assure that what they read is correct. After all, your reputation is riding on it.

    Say, “Hello Copywriter!”

    While copywriters are best known for creating content, they are also very adept at making sure that what is written by others is properly produced. It makes sense if you think about it. One of the most significant stages of creating incredible copy involves the proofreading and editing steps. As a result, professional copywriters always find themselves elbows deep in massaging grammar.

    Editing hotspots

    I can’t think of any place where writing errors are more prevalent than on websites. The reason for this may be because websites are multifaceted animals by nature. In such, text often gets overlooked amongst all the other proofreading shiny objects. About the time someone gets down to reviewing the big picture, ADHD kicks in, someone yells, “SQUIRREL!” and down the rabbit trails everyone goes. The best advice I can offer is, once your website is done to your satisfaction, hire a freelance copywriter to come in with a fresh perspective to comb every page for you.

    You should also want to grab a second opinion on any of your own writing that you plan to share with others. Let’s take blog writing for example. I recently had one of my clients write-up several potential blog entries on his return flight from Tahiti. He asked me to give them a look over, spruce them up as needed, and then get them back to him for posting. Great idea! Not only did it relieve me from much of the reconnaissance work involved in a standard copywriting assignment, but, as a result, the job cost him less.

    Don’t be penny wise and pound foolish

    The British have a way with coining phrases, and this one fits. Too many people make themselves look unprofessional, unpolished, and even worse, incompetent, by letting the words that represent them meet the world unedited. Do those you associate with, the ones you represent, and yourself a huge favor in 2017 – hire a copywriter to edit your content. You won’t regret the investment!

  • Copywriters Are Your Ghostwriter

    Copywriters Are Your GhostwriterA ghostwriter is a person who is hired to write on behalf of others. In fact, under this arrangement, the proper credit for the writing does not go to the actual writer, but rather those they write for. Regarding your organization, copywriters can be thought of as your ghostwriter.

    Navy SEALs with a pen

    The United States Navy SEALs are known as the best at what they do. However, there is one other commonality to their endeavors. It is that, despite the fact that they are always being deployed on missions, little, if any, news about their undertakings ever makes it to public light.

    Likewise, copywriters are the hidden face behind the printed and spoken words of the world. They operate in the shadows, producing some of the most significant outcomes. Think of all that you read…websites, food labels, mail circulars, newsprint, advertisements, and so much more…thank a clandestine copywriter. The majority of what you hear uttered on television was authored by a speech writer – aka copywriter. Even movies often only credit their writers via some small font trailing the end of the film.

    Words make the world turn

    Without words, the silence would be earsplitting.  But can you envision it all without great copywriters? Imagine if everything was written at the level of the common text message? Yikes! We’d all sound like mumbling, jungle primates!

    As for numbers, well they are important too, and they have their place. But when was the last time you tried to describe the loving gaze of a child, or the perfect sunset by way of a mathematical equation? It just can’t be done. Words rule!

    Adopt a copywriter

    Every business uses words to persuade, promote, and raise brand awareness about their offering. Just think of the impact that a freelance, word warrior would have on your efforts?

    At Ocean Crest Creative, we’ve built handcrafted copywriting and content solutions for those involved in the travel and tourism industry since 1991. There are copywriters who specialize in nearly every trade sector. You’ll even find general practitioners ready to help you with your needs. Adopt a professional, freelance copywriter today. Your communicative life will never be the same!