September 19, 2016 Bill Mallia - President, Ocean Crest Creative

Yes, it is possible to proofread your own copy. While the major journalism organizations such as the Associated Press (AP), Reuters, and the top news outlets all have teams of editors and proofreaders, that doesn’t mean that you can’t clean up your own story. Here’s how: Free write To start, when you write, don’t worry about anything other than getting your idea down on paper or screen. This is sandbox/sketch-pad time. Some people like to build a preplan writing frame first, but I tend to just free write. I’ll often have idea words or sentences scattered about the page. Much…

September 12, 2016 Bill Mallia - President, Ocean Crest Creative

You are in business to satisfy your clients’ needs, right? What could be more fundamental to human survival than the pursuit of food? So, let’s toast this harvest season with 5 things fishing teaches about good content writing. 1) Use the right lure: The title The fish you’re trying to catch may live in a big sea and move fast, or dwell in a small pond and need a great reason to swim out of their hiding place. Either way, to get those finny creatures motivated to notice you, you’re going to need to start your endeavor using a lure…

September 7, 2016 Bill Mallia - President, Ocean Crest Creative

Ocean Crest Creative work samples? Yeah, we got ’em! Actually, with decades of experience under our keel, we could fill an entire website with work samples. However, we’ll spare you the full compendium of work and narrow it down to some samples that span the years and exhibit the breadth of clients we’ve worked for. Enjoy! The Ocean Crest Creative Blog (view) Regularly updated with ideas to help you succeed. Subscribe to receive updates. “Farming The Sea For Tahitian Black Pearls” (view) Produced for: Ontario-based travel planner, TahitiByCarl. Date Originally Produced: July 2016 “Cruise Commissions vs. Travel Insurance Commissions” (view) Produced for: TravelSafe…

August 29, 2016 Bill Mallia - President, Ocean Crest Creative

Your business has its own distinctive character and story. This matchless style should carry throughout your copy. So, let’s look at adding your voice to your content. Your story Identify your business’s narrative. Your story is not the content on your website’s About Us page, although that may be part of it. Your story tells of what makes your product or service exceptional. Think of it this way: while all pine trees share similarities, no two are the same. Even if two pine trees look the same, they do not occupy the same location on this globe. Therefore, they each…

August 22, 2016 Bill Mallia - President, Ocean Crest Creative

Proactive search site submission or reactive search site submission: which is better? There is an ongoing debate about whether submitting your website to search directories is still as important as it once was. Those in the reactive camp claim that if your site is uploaded to the Internet and can be found by typing in its address or URL, it is “probable” that it will be found by the search spiders of major sites such as Google, Yahoo, and Bing. Those who are proponents of this theory lean heavily on the ability of the algorithms of these sites to ferret…